Modern insurance salesmen
// November 19th, 2010 // No Comments » // Money
Remember the time where people would go door to door with a little briefcase selling insurance? They would ring your door and try to convince you to get insurance. These people live on in our imagination and in the world of television, often as the “scammer” trying to sell “tsunami insurance” to someone who lives inland, or something of the liking. Then there were the phone insurance salesmen, ringing your house – often at less than appropriate times – to, again, try to convince you to get a different insurance coverage, be it contents insurance, car insurance, or anything else.
But now the tables have turned. The modern insurance salesman is no longer someone that goes into your house. The modern insurance salesman doesn’t come to you, you go to him. Nowadays, insurance is a product, just like many others, that can be sold online. And to sell something online you can’t go computer to computer hassling people; you need to put up a good website and let them come to you. And they will, if they know they can trust you and the prices are good, that is guaranteed. Because the modern shopper is a lot smarter, and a lot more demanding, and partly because “taking his business elsewhere” is as easy and pointing and clicking.
